What we’ll publish, and the numbers so far.

You should be able to see what reaches the rescues, partner by partner, month by month. Goose is pre-launch and has no rescue partners yet, so this page says so plainly.

A spaniel sitting on the grass of a tree-lined park in golden light

The numbers today

Real counts, demos labelled.

6
Dogs with a public profile
6 of these are labelled demos
1
Rescues on Goose
1 of these is a labelled demo
£0
Paid to rescue partners so far
No partners yet, so nothing has been charged or paid
None yet
Adoptions
The first adoption is the goal

Counted live from what any visitor can see. Demo dogs and rescues are fictional examples, with no real rescue relationship implied.

Partner revenue

No partner revenue yet. The first ledger follows the first pilot month.

Once memberships open, each month every membership becomes one ledger row: what was paid, less VAT and fees, and each side’s share. Every figure is labelled estimated until it’s finalised, and a person checks and pays every row; nothing is automatic.

How the split is calculated

The split is a share of defined net revenue, not of the £9.99 price. Our starting proposal for the pilot is 60% of defined net revenue to the rescue partner and 40% to Goose; the signed agreement with each rescue sets the real split. The partner’s share supports the whole organisation, never one popular dog. When the policy changes its version changes, and old rows keep the version they were calculated under.

One membership, one month

Estimated

A member pays: £9.99
Less VAT (20%): −£1.66
Less card processing: −£0.35
Defined net revenue: £7.98

Rescue partner · 60%: £4.79
Goose · 40%: £3.19

Example, based on Stripe’s standard UK card fee, 1.5% + 20p. 60/40 of defined net revenue is the pilot hypothesis; the signed agreement sets the split. Each row stays estimated until a person finalises it, and payment is always by hand.

A spaniel lying in the grass among dandelions

What will be published

Four things, in the open.

Partner revenue
Per partner and month: defined net revenue, the partner share and whether it is estimated, finalised or paid.
From the first month with a partner
Partner identity
Which rescues are on Goose, whether they are verified, and their region. Never a private address.
Already on every dog profile
Placement and status history
Each dog’s journey as structured events, with care and adoption status kept separate.
On every public dog profile
Adoption outcomes
Dogs adopted into a home, and how many Best Friends chose to support another dog afterwards.
Adoptions counted above; the rest from launch

The rules

No pay-to-prioritise adoption. No welfare decisions by member vote. No incentive to keep a popular dog longer.

Written into Goose from day one

A membership is never a donation or ownership. Rescues keep every welfare and adoption decision.

Two people on a bench by the water, with a dog lying beside them

Partner revenue

Partner identity

Placement and status history

Adoption outcomes