Pre-launch preview · demo dogs only · nothing is charged
What we’ll publish, and the numbers so far.
What reaches the rescues, partner by partner, month by month. Goose is pre-launch and has no rescue partners yet.
The numbers today
Dogs with a public profile
6
6 of these are labelled demos
Rescues on Goose
1
1 of these is a labelled demo
Paid to rescue partners so far
£0
No partners yet, so nothing has been charged or paid
Adoptions so far
0
The first adoption is the goal
Live counts of what any visitor can see; demo dogs and rescues are fictional.
No partner revenue yet. The first ledger follows the first pilot month.
Once memberships open, each month every membership becomes one ledger row: what was paid, less VAT and fees, and each side’s share. Every figure is labelled estimated until it’s finalised, and a person checks and pays every row; nothing is automatic.
How the split is calculated
The split is a share of defined net revenue, not of the £9.99 price. The partner’s share goes to the rescue as a whole, not to one dog, so follower counts never decide which dog it supports. When the policy changes its version changes, and old rows keep the version they were calculated under.
One membership, one monthEstimated
A member pays
£9.99
Less VAT, if charged (20%)
−£1.66
Less card processing
−£0.35
Defined net revenue
£7.98
Rescue partner · 60%
£4.79
Goose · 40%
£3.19
Example, based on Stripe’s standard UK card fee, 1.5% + 20p; actual fees vary by card and are shown on each statement. VAT treatment to be confirmed. 60/40 of defined net revenue is the pilot hypothesis; the signed agreement sets the split. Each row stays estimated until a person finalises it, and payment is always by hand.
How the split is calculated
The split is a share of defined net revenue, not of the £9.99 price. The partner’s share goes to the rescue as a whole, not to one dog, so follower counts never decide which dog it supports. When the policy changes its version changes, and old rows keep the version they were calculated under.
One membership, one monthEstimated
A member pays
£9.99
Less VAT, if charged (20%)
−£1.66
Less card processing
−£0.35
Defined net revenue
£7.98
Rescue partner · 60%
£4.79
Goose · 40%
£3.19
Example, based on Stripe’s standard UK card fee, 1.5% + 20p; actual fees vary by card and are shown on each statement. VAT treatment to be confirmed. 60/40 of defined net revenue is the pilot hypothesis; the signed agreement sets the split. Each row stays estimated until a person finalises it, and payment is always by hand.
What will be published
Partner revenueFrom the first month with a partner
Partner identityAlready on every dog profile
Placement and status historyOn every public dog profile
Adoption outcomesAdoptions counted above; the rest from launch
The rules
No pay-to-prioritise adoption. No welfare decisions by member vote. No incentive to keep a popular dog longer.
Written into Goose from day one
A membership is never a donation or ownership. Rescues keep every welfare and adoption decision.
