You care for the dogs. Goose helps more people care about them.

Every dog in your care has a story worth following. Goose is being built to bring those stories a bigger audience and a new stream of recurring support, while you keep every decision that matters for the dog.

The pilot programme Register your rescue’s interest

A hand offering a treat to a small dog in a knitted jumper

Who does what

You keep every decision that matters for the dog.

The rescue keeps	Goose provides
Legal responsibility for every animal	The consumer product, Best Friend memberships and payments
Veterinary, behavioural and welfare authority	Profiles people follow, and one post that reaches them all
The adoption process and adopter approval	A share of defined net membership revenue, estimated then finalised
Final say on anything sensitive that is published	Audience, sharing and analytics without a popularity contest

Pooled care

Pooled care, not a popularity contest.

The rescue’s share of revenue supports the whole rescue, not one dog’s pot, so the shy, older and longer-stay dogs are never short-changed. Care and intake are decided by your people, never by a count.

A pale, shaggy dog standing in long green grass

Pilot partners

We are preparing our first UK pilot.

The plan: five to ten of your dogs, no platform fee, and a rescue dashboard and post composer designed to keep the extra work small. Pilot partners get it first.

See the pilot Register your rescue’s interest