Our story
It started with a golden retriever called Goose.
Love and ownership are not the same thing.
Goose was our founder’s first golden retriever. When life moved to the UK, Goose went to live with a trusted friend’s family. That taught us something simple: you can love a dog deeply without being the one they live with.
Rescue dogs deserve that kind of love too, long before adoption day. So we’re building Goose: a place to follow a rescue dog’s real days, told by the people who care for them, and to become one dog’s Best Friend for £9.99 a month. Part of every membership supports the rescue. It’s never a donation and never ownership.
Rescues keep every welfare, veterinary and adoption decision, and adoption is always the happy ending. We’re getting ready to launch in the UK, starting with a small pilot with a UK rescue.
- of dogs taken in by UK councils were passed on to welfare organisations
- 41%
- Source: Dogs Trust Stray Dog Survey 2024–25 (opens in a new tab)